Wednesday, May 13, 2009

Squidoo - Content Syndication

Squidoo is a free content publishing resource. It’s very search engine friendly. It has a high page rank, which means Google respects it.

You use it like merging and Article Directory and a Blog together, but it also allows you to post pictures, videos, links and links pointing to other relevent content regarding your topic (you can backlink to your articles, press releases or blog posts to boos THEIR search engine exposure).

Squidoo - Created by internet marketing genius, is a powerful tool for publishing content that can rise in the search engines over time if you back it up with a good strategy of back linking from other relevent sites online such as:

EzineArticles.com bio box.Blog Post BacklinksPurchased Backlinks (more on this later)
Step One is to create a compelling article, review or documentary about your chosen keyword phrase (Social Profit Streams, Home Seller Assist, or even a specific home business company of choice).

If your content is spammy, exagerated, or otherwise - unattractive… then NOTHING else matters.

So give some thought… collect some articles or other videos, articles, web content from your sales page… and really review it…

And create content on Squidoo that is relevent and informative.

Search other Squidoo lenses with similar keywords and search other articles to get a sense of other content already out there… use it to help your own writing or creativity…

Ok - you have your content up and this is your “TRAFFIC BAIT” piece. You can always add to it, which is POWERFUL in Squidoo… as you can add videos, links and more article content and expand your lens. More content, more keyword focus… more fresh relevent information for the search engines to find on you.

But now we’ll work on some backlinking, and syndication.

Next go to Pingomatic.com and submit your Squidoo link there so it can be “pinged” and other search engines will know you’ve posted new content.

Same thing on DIGG.com
Same thing on Stumbleupon.com

You need relevant back links to your content so that you can rank higher on the search engines with your content.

This is, again, NOT a full training on this but I’ll give you some quick you can implement to organize your content marketing a bit more…

This is where a personal blog comes in handy… even one on www.Blogger.com (free).
Every article you ever write for any platform should be posted on your own blog.

In this example your “Traffic Bait” piece is your Squidoo Lens created on a focused keyword phrase that you choose.

We are now going to use similar content focused on the same keywords to build a NETWORK of content published on high ranking and relevent sites… and we are going to position “BACK LINKS” on this content, pointing back to your Squidoo Lens…

This is what that means:

Take the same info you wrote about on Squidoo and tweak it up a bit… make it a bit different and unique…

Then post it here:
EzineArticle.com - ArticleYOUR BLOG - Blog PostGoArticle.com - Article Directory

You can post numerous short pieces of content on these places on similar or related topics and always place a back link to your original Squidoo Lens (your main Traffic Bait piece).
The goal is this:

All things considered equal…

He/She with the most relevent backlinks wins. The more backlinks you get compared with your competition to the same keyword… the higher you’ll climb in google.

Now just for some who may not know what a backlink is… it looks like this:

“… so having attended the webinar coaching session the other night and being intrigued about the concept of WEB3.0 - Social Profit Streams, I decided to become involved and start sharing the information and increase awareness about this professional group. I’ve documented my findings and research on this and have posted details about Social Profit Streams here…”

[See it's simple. You write your main keyword phrase that you're trying to rank for and just link it to whatever site you are working on getting ranked in the search engines. I linked to the actual lead capture page, but in our training today, you'd link that keyword phrase to your Squidoo lens on that keyword phrase... pretty simple!]

IT TAKES TIME. You can’t post too many back links too fast when you’re building up new, fresh content. You have to discipline yourself the first couple weeks to only about 2-3 backlinks per day tops.

Later - as your content is more “seasoned” and not so new… you can add more links per day and to google, this will appear more “organic” or natural… and you’ll climb to the top of google faster than your competion…

SO the point for today was… many people were asking about Blog and Squidoo “training” and here it is… it would be intelligent to start to position your “Traffic Bait” pieces on Squidoo, Blog, Ezines etc…

But choose only your BEST as the “Traffic Bait” piece…

And then use OTHER content which could be shorter pieces… in the other platforms to help you start building a LONG TERM PRESENCE and EXPOSURE on the free side of the listings so that you’ll generate consistent, daily traffic to your content which will of course be directed to your lead capture page… which is the whole idea.

But for now, let’s keep it simple… Go search for some related Squidoo lenses to get an idea of what they look like… create your own free account and build your first lens!

Enjoy and stay consistent ....

Larry Potter
A Ticket To Wealth

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